DIGITAL MARKETING: Determinasi Keputusan Berbelanja Online
نویسندگان
چکیده
Tujuan penelitian ini adalah menguji pengaruh pengetahuan teknologi internet, kepercayaan konsumen, dan kualitas website terhadap keputusan membeli online mahasiswa. Data yang digunakan data primer dengan menyebarkan kuesioner kepada 150 mahasiswa Universitas di Kota Lhokseumawe. Teknik analisis menggunakan Statistical Package for Social Science dioperasikan melalui regresi linier berganda. Hasil menunjukkan bahwa dapat meningkatkan online. Selain itu, konsumen menjadi faktor dominan dalam mempengaruhi secara Studi berimplikasi pada teori e-commerce perilaku konsumen.
منابع مشابه
Online marketing research
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ژورنال
عنوان ژورنال: E-Mabis (Lhokseumawe)
سال: 2022
ISSN: ['1412-968X', '2598-9405']
DOI: https://doi.org/10.29103/e-mabis.v23i2.868